In Social Media, intimacy and authenticity are regaining a foothold.

In Social Media, intimacy and authenticity are regaining a foothold.

Posted on INC.

By Ryan Holmes Founder and CEO, Hootsuite@invoker

Fake. It's a word that gets mentioned a lot these days when we talk about social media. Fake newsFake followers. Real people sharing fake, filtered versions of their lives.

It's enough to make you stop and wonder: Is there something inherently wrong with social media? Is it bad for us? It it ... evil?

This isn't a new question. I've thought about it a lot over the years. My life and career are wrapped up in social media. I know it's sometimes tempting to dismiss social networks as time sucks ... or even threats to civilization. But this is too simplistic. The truth, I think, is much closer to an old adage:

The day after fire was invented, someone invented arson.

Social media, just like fire, is a technology. It's neither good nor evil. You can use it to bring warmth and light into your life. Or you can use it to burn, harm, and destroy.

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Facebook Rolls Out GIF Maker

Facebook Rolls Out GIF Maker

From video to pictures to deep thoughts, Facebook needs people to keep posting original media. It’s consumer content, not reposted news stories, that engrosses other users — and keeps engagement levels high.

To that end, the social giant is rolling out a GIF maker, which turns users’ videos into the looping -- and oftentimes loopy -- media files.

A growing number of users can find the feature alongside options to add Snapchat-like face “masks,” frames and interactive filters. It is built directly into the camera of its flagship app.

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The Real Work on Your Content Begins After It's Published: Optimizing Performance

The Real Work on Your Content Begins After It's Published: Optimizing Performance

Shachar Orren @ Marketing Profs:

Many components of content marketing are controllable and predictable. But you know what isn't? Your audience's response. Surprises are the one thing you can count on.

So, what can you do when a piece of content you've created simply doesn't produce the right results?

Based on our experience, there's a lot you can do. In fact, with most content, the post-publishing optimization process can improve an article's performance significantly....

Read the full article HERE