Taylor Loren of Canva:
Designing individual Instagram posts while taking your entire feed into account isn’t just a great idea — it’s essential.
The arrangement of your image lineup as a whole creates an impression on a prospective patron when they visit your account — it’s just as important as the editing of individual posts for when they actually start following you. Yet it can be challenging to come up with an interesting and cohesive feed. How do you pick a color palette? What about graphics and typography? Do your posts tell a brand story throughout all your posts?