In Social Media, intimacy and authenticity are regaining a foothold.

By Ryan Holmes Founder and CEO, Hootsuite@invoker

Fake. It's a word that gets mentioned a lot these days when we talk about social media. Fake newsFake followers. Real people sharing fake, filtered versions of their lives.

It's enough to make you stop and wonder: Is there something inherently wrong with social media? Is it bad for us? It it ... evil?

This isn't a new question. I've thought about it a lot over the years. My life and career are wrapped up in social media. I know it's sometimes tempting to dismiss social networks as time sucks ... or even threats to civilization. But this is too simplistic. The truth, I think, is much closer to an old adage:

The day after fire was invented, someone invented arson.

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