From video to pictures to deep thoughts, Facebook needs people to keep posting original media. It’s consumer content, not reposted news stories, that engrosses other users — and keeps engagement levels high.
To that end, the social giant is rolling out a GIF maker, which turns users’ videos into the looping -- and oftentimes loopy -- media files.
A growing number of users can find the feature alongside options to add Snapchat-like face “masks,” frames and interactive filters. It is built directly into the camera of its flagship app.
Click here for the full article