Facebook influences over 50% of shoppers...

Facebook now influences 52 per cent of consumers’ online and off-line purchases, up from 36 per cent in 2014, according to a report.

 

The DigitasLBi Connected Comission study of 1,000 adults across 17 countries including Australia, China, the UK and the USA, found that while Facebook’s credibility as a shopping aid boomed, other social media sites did too.

Forty six per cent were influenced by Pinterest, 43 per cent on Instagram and 36 per cent on Twitter. More than a quarter (28 per cent) of respondents purchased an item via a social media platform.