How to Decide Which Social Video Platform Is Right for Your Brand

A guide to today's top services and their value to marketers

By John Holdridge @ Adweek:

It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and Snapchat Stories. With the social video marketplace becoming more saturated by the minute, it may be time to re-evaluate which platforms make sense for your brand.

It might be time for a spring cleaning, if you will.

While social video was once about publishing all video content to every platform and every audience, that’s no longer the case. It’s not about volume anymore—