Facebook Rolls Out GIF Maker

Facebook Rolls Out GIF Maker

From video to pictures to deep thoughts, Facebook needs people to keep posting original media. It’s consumer content, not reposted news stories, that engrosses other users — and keeps engagement levels high.

To that end, the social giant is rolling out a GIF maker, which turns users’ videos into the looping -- and oftentimes loopy -- media files.

A growing number of users can find the feature alongside options to add Snapchat-like face “masks,” frames and interactive filters. It is built directly into the camera of its flagship app.

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