To know what consumers are expecting from your brand on social media, you need to understand your audience’s demographics. Your marketing department can’t put a price tag on social without insight into the generational nuances that influence your audience’s purchasing behaviors, decisions and habits.
To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 Millennials (ages 18-34), Gen Xers (ages 34-54) and Baby Boomers (ages 55+). The results revealed a few commonalities and shed light on the differences between the behaviors, perceptions and expectations of each generation.
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